SAT + ETS = $$$

By Alan Stoskopf

The Big Test: A Secret History of the American Meritocracy

By Nicholas Lemann
Farrar, Straus and Giroux, 1999

The Educational Testing Service is located on a 376-acre estate outside of Princeton, NJ. One reporter has described it as “part corporate headquarters, part college campus, and part state park.”1 The names on the buildings suggest something like Ivy League Inc.: Conant Hall, Brigham Library, and the Chauncey Conference Center pay homage to the Harvard and Princeton men who helped build the standardized testing movement.

Even more memorable than ETS’s buildings is its financial portfolio. Contrary to popular belief, ETS is a non-profit corporation – although it has exhibited behavior more like a company traded on Wall Street. Since its inception 51 years ago it has grown into an organization with a $456 million budget. According to the IRS it has real estate valued at $133.4 million and holds $34.8 million in cash and $132 million in stock. More than 2,100 people work for ETS. The current president of ETS earned $467,481 plus $49,664 in deferred compensation in 1998. 2

After a portfolio like this, one has to be reminded that “ETS World” is supposed to be about education. More accurately, it is about the business of manufacturing standardized tests, nearly 13 million of them every year. It administers the Graduate Record Examination (GRE), the Law School Aptitude Test (LSAT), the Medical College Aptitude Test (MCAT), and the Test of English as a Foreign Language (TOEFL). But the jewel in its crown is the SAT. This exam, along with the PSAT, is given to more than five million teenagers every year. The story of how ETS and its progeny, the SAT, came to play such a dominating role in American educational life is the subject of Nicholas Lemann’s sprawling narrative The Big Test: The Secret History of the American Meritocracy.

Lemann has written an important book. It makes a contribution onto our understanding of the history of standardized testing in the United States. He has uncovered new information on the origins of ETS that forces us to seriously question why we allow a private testing industry to wield such an enormous influence in our public life. Furthermore, Lemann skillfully brings the reader into this subject matter through personal stories that illustrate larger social and educational issues.

Nonetheless, this is a book of missed opportunities. Lemann’s strengths are also his weaknesses. He spends too much time describing those who built ETS and the selected few who benefited from the testing system. There is relatively little about the millions of other students who have not been designated as the meritocratic elite. Nor does he situate the history of ETS within a deeper discussion of educational assessment in either the past or the present. Nowhere in the book is there a consideration of alternative forms of assessment. Instead, Lemann disappointedly concludes his book with a recommendation for a nationally tested curriculum as an alternative to the SAT.


Much of the first part of the book is built around the life and times of Henry Chauncey, the first president of ETS from 1948-1972. Lemann draws upon ETS’s archival papers and personal interviews with Chauncey to give an insightful and textured treatment of a man who wanted to test just about anything that moved. Lemann chronicles Chauncey’s life from his Puritan family lineage, through his modest upbringing as the son of an Episcopal minister, to his student days at the Groton School, then on to Harvard, and eventually to what looked like the pinnacle of his career within the Yankee establishment, assistant dean of Harvard College. Lemann paints a picture of a man at one with the clubby rituals and tweed-suit world of prep schools and Ivy League colleges.

However, even then Chauncey thought this rarefied world smacked a bit too much of privilege. While many Harvard students today come from wealthy backgrounds, back in the 1920s it was truly a closed world. Harvard was almost exclusively a place for rich, young, white men hailing from established families and well-heeled boarding schools. Academic merit was secondary to social standing. When Chauncey became an assistant dean in 1933, he was much taken by James Conant, the new president of Harvard College, and his desire to “reform” this system of privilege. Conant wanted to make Harvard and the other Ivy League schools places for a deserving elite, where academic merit counted more than bloodline or checkbook.

As Lemann writes, it was a vision that hearkened back to the Jeffersonian ideal of “natural aristocrats,” worthy scholars plucked from the masses to lead American democracy to greatness. True, no women or poor immigrants, much less African Americans, Asians, or Latinos fit into this notion of equal opportunity. Nonetheless, Chauncey convinced Conant that he had found the right selective tool to ensure academic merit. Enter the IQ test.

Standardized testing was in full swing long before Chauncey fell in love with tests. By the 1930s, IQ tests had become a mainstay in American schools. They were being used to rank, sort, and track millions of students based on single number scores. Men like Lewis Terman, Edward Thorndike, and Carl Brigham had made careers out of claiming these tests proved the eugenic superiority and inferiority of different groups of people. (See Rethinking Schools, vol. 13, #3 and vol. 14, #1 for historical background on these tests.)

To learn from one of the masters, in 1933 Chauncey visited Carl Brigham, then a professor of psychology at Princeton. Brigham had already authored the influential A Study in American Intelligence (1923), where he had written, “The decline of American intelligence will be more rapid … owing to the presence here of the Negro.”3 Brigham still believed these ideas when he founded the original SAT in 1926.

However, as Lemann notes, by the time Chauncey visited him in the 1930s Brigham had moved away from his racist ideology. In fact, he was doubtful that Chauncey and Conant could really construct a bias-free intelligence test. And he was not keen on the idea of creating a national agency that would administer all sorts of standardized tests that purported to measure natural ability. In 1938 Brigham wrote a letter to Conant stating,

The very creation of powerful machinery to do more widely those things that are now being done badly will stifle research, discourage new developments, and establish existing methods, and even existing tests as the correct ones.

If the unhappy day ever comes when teachers point their students toward these newer examinations, and the present weak and restricted procedures get a grip on education, then we may look for the inevitable distortion of education in terms of tests. 4

This is from the man who did so much to justify racial immigration quotas and tracking based on standardized test scores. It is a wonderful piece of research by Lemann and surely one of the most ironic and prophetic messages in the history of educational testing. (One wonders which Brigham ETS honored when they named their library after him.)

Despite Brigham’s misgivings, there was nothing stopping Henry Chauncey. He was a man on a mission. Lemann describes how Chauncey was able to leverage a contract with the College Board to administer the SAT in 1948. We read about how Chauncey led the charge to move the SAT out of the Ivy League and help make it become the entrance test of choice for most colleges. This all came about at a time when American public education was expanding at all levels in the wake of the post-war baby boom.


Lemann gives us plenty of detail about the private world of lunch deals and endless meetings, where the ideas for a national testing industry get hatched. This is valuable up to a point. What is not put forward is an examination of any of the theories of intelligence in the 1930s and ’40s. At this time intelligence was still seen by most educators as something fixed, finite, and easily measurable by single number scores. However, there were more progressive theories about student learning. These ideas would cast doubt on the efficacy of testing for natural aptitude, suggesting instead that understanding intelligence is a complicated endeavor and scores on standardized IQ tests have a lot to do with economic class and social caste. Lemann chooses not to discuss the work of Horace Mann Bond, Otto Kleinberg, Margaret Mead or others who questioned the dominant paradigms about intelligence.

Lemann also does not analyze the effect tests were having on schools. What was life like for students who were streamed out of the college bound classes? How did the tracking by tests in schools reflect the larger social and economic inequality in society? These questions are not explored. It is too bad because taking time to explain how ETS has been in part an outgrowth of the dominant views of intelligence and schooling would have led him down a different path in the second half of the book.

The last two parts of The Big Test are also structured around personal lives. Lemann attempts to chart the rise of ETS through several central and minor characters. This results in some of the same strengths and shortcomings evident in the first part. We learn about the hopes and dreams of some students who score well and go on to Harvard and Yale. Their backgrounds vary but they all have in common high scores on the SAT. While telling their stories, Lemann provides an interesting account of how the California higher education system is formed and the role Clark Kerr plays in using SAT scores in the early 1960s to make Berkeley the designated, elite public university in the country.

Of particular interest in this section are a few examples that are extremely relevant to high-stakes testing today. Lemann rightly points out that despite ETS claims to the contrary, its packaged tests are coachable and measure something else besides “aptitude.” His review of the Stanley Kaplan and Princeton Review test prep companies is fascinating. Since the 1950s and ’60s these companies have charged fees to help boost test scores for those clients who could afford them. John Katzman, the founder of Princeton Review and a person who has made his fortune prepping students for the SAT, has his own brutal assessment of the test. Lemann writes that Katzman believed the “SATs were pernicious, meaningless bullshit foisted upon America’s youth by a greedy corporation.” 5 More than a few people would agree with Katzman.

Lemann also discusses the criticisms that began to mount in the 1970s. These complaints focused on the class and racial bias reflected in SATs scores. One of ETS’s own researchers became a would-be whistleblower. Winston Manning tried to persuade his bosses at ETS that they needed to revise the SAT. Manning drew upon statistical evidence that correlated parental income and education to the actual SAT scores of their children. He wanted to have these factors counted so SAT scores could be revised upward for many students who did not have some of the privileges higher-scoring students had. He even questioned, God forbid, the notion that there was one primary kind of intelligence that could be measured on a sit-down, timed exam. As Lemann points out, ETS would have none of this. They had too much of a good thing going. Manning’s critique ended up in ETS’s dustbin, and Manning soon retired.

These examples could have been an opportunity for Lemann to examine what he only touches upon when he writes,

The SAT and the other ETS tests had worked their way deeply into the fabric not just of higher education but of the whole life of the upper-middle class, which was substantially oriented around trying to ensure that its children got high SAT scores and therefore berths in better colleges … Much of the curriculum in American elementary and secondary education had been reverse-engineered to raise SAT scores. 6


Lemann whets our appetite. We want to read how these tests reinforce class stratification and distort curriculum and instruction. We want to see how the SAT contributes to tracking in American schools. These discussions would have been a natural segue into how most states today are using high-stakes tests to evaluate student mastery in academic subject areas. Unfortunately, Lemann does not do this.

Instead, Lemann chooses to venture into areas that take the book off track. He cites the origins of affirmative action and the dilemma around using test scores to achieve racial diversity in school and workplace. He then spends the last third of the book describing Proposition 209, the California ballot initiative to roll back affirmative action in the state. This is principally covered through the life of Molly Unger, one of the people Lemann designated as an example of the modern meritocratic elite. Affirmative action and Proposition 209 are all worthy topics to examine, but Lemann should have made them into magazine essays or another book. These issues get lost in the almost-a-soap-opera melodrama of Unger’s unsuccessful efforts to stop Proposition 209. The episode just dangles out there, shedding no light on what is happening in schools. This time Lemann does not succeed in using personal portrait and local story to unify a larger social narrative.

This is all too bad, because Lemann does succeed in prying open some of the secrets of the testing industry, an industry that has only gotten bigger since he first began writing this book. He does not go the next step. Without some review of alternative assessments and best practices that work in schools today, his recommendations for change seem naíve and disjointed. On the one hand, Lemann believes that the “chief aim of school should be not to sort out but to teach as many people as well as possible. …” 7 Yet, the way he thinks we can get there is by establishing “greater national authority over education. High schools should prepare their students for admission to college by teaching them a nationally agreed-upon curriculum. Tests for admission to college should be on the mastery of this curriculum.” 8

This is no antidote to the SAT. If Lemann had spent less time describing the life stories of the elite and more time interviewing teachers and students in classrooms, he might have discovered that externally prescribed curricula and tests are wreaking havoc in our schools. Top-down, packaged tests and curricula have never ushered in an era of substantive improvement for most students. Lemann avoids the more difficult question of how our educational system can achieve excellence and equity for all students in a way that makes schools an interesting place to learn.

Nicholas Lemann shows us how Henry Chauncey and his successor sat ETS made a lot of money creating a testing juggernaut that served a meritocratic elite. He just never shows us how we could change “ETS World” into an educational system that would work for all students.


1. David Hoff, “Testing ETS,” Education Week (December 1, 1999),p. 3.

2. Ibid., p. 3.

3. Carl Brigham, A Study in American Intelligence (Princeton,N. J.: Princeton University Press, 1923), p. 210.

4. Nicholas Lemann, The Big Test: The Secret History of the American Meritocracy (New York: Farrar, Straus, and Giroux, 1999), p. 40.

5. Lemann, p. 229.

6. Ibid., p. 273.

7. Ibid., p. 348.

8. Ibid., p. 349.

Alan Stoskopf ( is the associate program director of Facing History and Ourselves. The opinions expressed in this review are solely the author’s.