 SPECIAL
REPORT: Teaching Students About Media, Advertising And Consumer Culture
Seventeen, Self-Image,
and Stereotypes
By Bakari Chavanu
A high school teacher explains his unit on advertising and media
literacy - and why some students wanted to cancel their subscriptions
to Seventeen magazine.
Masks Of Global Exploitation
By Bill Bigelow
Teaching about advertising and the real world.
Advertising the Truth
A Rethinking Schools Classroom Handout
Classroom exercises that help students explore the social and environmental
consequences of endless consumption.
Producing Consumers Essay
A Rethinking Schools Student Assignment
Suggested guidelines (with a checklist) for writing an essay about the
video "The Ad and the Ego," which Bill Bigelow describes in "Masks of
Global Exploitation."
Channel One Enters Media
Literacy Movement
By Steven Manning
Debate swirls as Channel One, renowned for bringing advertising
into schools, enters the media literacy movement.
Why I Said No To Coca-Cola
By John Sheehan
A Colorado school board member explains why he opposed a lucrative
contract between local schools and Coca-Cola.
Of Mickey Mouse and Monopolies
By Stan Karp
The new book "Rich Media, Poor Democracy" explains how the media
came to be dominated by a few mega-corporations - and what this means
for democracy.
Educators and the Fight for
Public Media
By Stan Karp
A look at the historic struggle between public and private interests
for control of the U.S. media, and why this fight has set the tone for
ongoing battles over who will control our society.
Editorial: Moving Beyond
'Media Literacy'
By the Editors of Rethinking Schools
When looking at media literacy, tough issues arise, in particular
issues of commercialism (too much) and democracy (not enough).
Videos Mentioned in the Articles
Where to find videos mentioned in this special report on commercialism
and media.
Ed Web: Websites on Media
Literacy and Advertising
By Bakari Chavanu
SPECIAL REPORT: Vouchers and Religious Schools, By Priscilla Pardini
Vouchers: Church/State
Complexities
A look at the contradictions that arise when public dollars are given
to private religious schools.
Legislation Calls for
Access and Accountability
Details of a Wisconsin bill that would make voucher schools comply
with the same open-meetings and open-records requirements as public
schools.
A Visit to a Religious
Elementary School
A close-up look at one religious school in Milwaukee that receives
voucher funding, which advocates "integrating faith in Jesus Christ
with the content and process of all learning."
Racial Breakdowns of Selected Public/Private Schools.
A look at the numbers shows that many private schools in Milwaukee
disproportionately serve white students.
Report Looks at Public
and Private Schools
A recent report says when policy makers assume private schools are
better than public schools, they ignore lessons that could make all
schools better.
SPECIAL REPORT: The National Education Summit, By Barbara Miner
Testing: Full Speed Ahead
A report from the National Education Summit, where governors and CEOs
met this fall to press standards, high-stakes tests, and 'rewards
and consequences.'
The Jobs of Tomorrow
A "reality check" on some of the statements in IBM chief Louis Gerstner,
Jr.'s keynote speech to the National Education Summit.
National Summit: What
Wasn't Said
Look at what summit members failed to address, and their seamless
little world of high-stakes tests and "holding schools accountable"
begins to unravel.
What Do We Need To Know
Now?
By Asa G. Hilliard III
A look at issues of "race," identity, and hegemony, and what they
mean for education.
References for "What Do We
Need To Know Now?"
By Asa G. Hilliard III
References and a select bibliography to accompany Hilliard's article,
"What Do We Need To Know NOW?"
The Politics Of Biological
Determinism
By Stephen Jay Gould
What argument against social change could be more effective than
the claim that established orders exist as an accurate reflection of
innate intellectual capacities? Thoughts condensed from Gould's introduction
to the 1996 edition of his book, "The Mismeasure of Man."
My Daughter, Child #008458743
By Jeff Zorn
A parent reflects on his fourth-grade daughter and California's
statewide testing.
Sweet Learning
By Linda Christensen
Why life's most important lessons are rarely taught in school.
Mi abuelita
By Alejandro Vidales
The first of two stories Linda Christensen discusses with students,
as described in "Sweet Learning." The author reflects on his arrival
in the United States at age 6 and how his grandmother has helped him
learn what it means to be a "real man."
In My Father's Kitchen
By Laura Tourtillott
In the second of two stories mentioned in "Sweet Learning," the
author recounts the life lessons she has learned as her father "makes
magic" in their kitchen.
Diseases Laud Kansas Decision
A satiric look at the Kansas Board Of Education's decision to drop evolution
from the state standards. The decision is applauded by one group sure
to benefit: viral diseases happy to see fewer evolutionary biologists
being prepared to go out there gunning for them.
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